Strategic Partnership ManagerLocation: 4 King Edwards Court, King Edwards Square, Sutton ColdfieldReports To: Head of PartnershipsContract: Full-Time, PermanentSalary: Upto £50,000
The role:
We’re looking for a commercially minded and proactive Strategic Partnership Manager to join our growing Partnerships team. This is a pivotal new role created as part of our integration of Dignity and Farewill with the aim of scaling our funeral proposition across both pre-need (funeral plans) and at-need (funeral services) markets.
Reporting to the Head of Partnerships, you’ll take full ownership of an existing portfolio of funeral partnerships, bringing fresh energy, insight and structure to unlock their full potential. You'll also play a key role in identifying and launching new commercial partnerships to help grow our reach and impact working closely with senior leaders and collaborating across teams including Product, Operations, Marketing, Compliance and Legal.
If you’re a strong relationship builder with commercial acumen and a passion for meaningful work, we’d love to hear from you.
Key Responsibilities:
Manage and grow a portfolio of strategic partnerships across funeral plans and at-need funeral services.
Reinvigorate underused relationships through performance reviews, updated terms, and partner engagement.
Deliver training, support and enablement to ensure partners actively promote and represent our services.
Identify, negotiate and launch new partnerships with businesses aligned to our mission - including IFAs, insurers, benefits providers and more.
Lead the full partnership lifecycle from pitch to launch, ensuring smooth onboarding and ongoing support.
Collaborate with internal teams to improve partner tools, customer journeys and service quality.
Contribute to cross-functional initiatives including new product propositions and market strategy.
Provide clear reporting, commercial insight and accountability to support team goals and KPIs.
What We’re Looking For:
Proven experience managing B2B or channel partnerships in a commercial or operational context.
Strong relationship-building and stakeholder management skills.
Comfortable working in a fast-paced, cross-functional environment with multiple moving parts.
Commercially astute, with experience improving partner performance and driving mutual value.
A self-starter with excellent communication, negotiation and problem-solving skills.
Experience in regulated environments or service-led industries is advantageous.
Familiarity with funeral plans, insurance or financial services is a plus but not essential.
What We Offer:
Annual salary of upto £50,000
25 Days Holiday + Bank Holidays
X2 Life Assurance
Pension Scheme
Hybrid flexible working (3 days in our Sutton Coldfield office)
What are the next steps?
If this sounds like the right role for you and you’re ready to make a commercial impact in a compassionate and purpose-driven organisation, simply click the ‘apply’ button. A member of our Talent Acquisition Team will be in touch to guide you through the next steps.
About Us:
At Dignity, we’re here for families when it matters most. With compassion, professionalism, and integrity at the heart of everything we do, we take pride in supporting people through one of life’s most difficult moments. Every member of our team plays a vital role in delivering exceptional service and care to those who need us.
With over 500 funeral homes across the UK, Dignity Funerals is a trusted presence in local communities, operating under respected and well-known local names. We’re proud to offer a truly personal and attentive service one that’s tailored to the individual needs and wishes of every family we support.
We’re also part of the wider Dignity Group, a growing organisation with the unique ability to support every aspect of end-of-life planning and care. This includes:
Our Crematoria and Memorials Group, managing 45 crematoria nationwide
Dignity Funeral Plans, giving people peace of mind by allowing them to plan ahead
The recently acquired Farewill, a leading provider of online wills and probate services
Together, our goal is simple: to provide families with continuity, care, and clarity — from planning and preparation through to the funeral itself, and beyond.
FCA Statement:
Please note that this role may be subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR).
Equality, Diversity and Inclusion Statement
Our Vision is to connect with our clients, colleagues, company and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed and bold action to promote inclusion and belonging.
Agency Statement:Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
