Digital is at the heart of DFS's strategy, playing a key role in driving our continued growth and strengthening our position as a market leader in home furniture. With the recent development of our Digital Centre of Excellence, we’re expanding our digital team to work across our range of brands, including DFS, Sofology, and our Home categories.
As a PPC Executive, you will be instrumental in shaping and delivering our Paid Search strategy. Your efforts will help us meet pre-agreed KPIs, optimise our accounts, and ensure our campaigns set a best-in-class standard across all our brands. This role is perfect for someone who is passionate about data-driven marketing and eager to make a measurable impact on a high-performing digital team.
This is a hybrid opportunity role, with 3 days based at our Doncaster Support Centre and 2 days at home.
The interview process:
Ahead of your interview, please let us know if you need any accommodations or adjustments. We want to make sure you're comfortable and have everything you need to perform at your best.
Our interview process includes competency based questions:
Telephone Chat - Our talent team will get to know you.
Face-to-Face Interview - You will have a face to face interview with the |Hiring Manager to get to know each other better.
For some handy details and a helpful Q&A, visit: https://www.dfs.co.uk/content/your-pathway-to-a-dfs-career
(All roles are subject to satisfactory DBS checks.)
About DFSDid you know a DFS sofa is in one-third of Britain’s homes?
Since 1969, we’ve been creating, marketing, and selling sofas that reflect people’s unique styles and tastes. We’ve always led the market, bringing comfort and great design to communities both online and in person.
We’re the UK’s leading sofa retail specialist, but here’s the secret to our success - it’s our people. They’re at the heart of what we do, and together, they’re crafting us towards our ambitious future.
We're an equal opportunities employer
We extend a warm welcome to everyone, weaving together a range of voices and perspectives to create a truly inclusive culture. As we strive to build a workplace that better reflects the diverse communities we serve, we encourage applications from under-represented groups. At DFS Group, we’re not just a place where everyone is welcome - we’re a place where everyone truly belongs.
What you'll be doing
Lead the way on executing PPC work across DFS UK, DFS ROI, and Home, while offering support and sharing insights for Sofology as needed.
Own the optimisation of paid search campaigns, exploring new opportunities, running A/B testing plans, and maximising return on investment in line with channel KPIs.
Take charge of building, maintaining, and optimising PPC campaigns, always working towards category-specific ROAS targets and KPIs.
Drive results by continually developing A/B testing strategies, focusing on ad copy, landing pages, images, and more to boost CTR and conversion rates.
Be proactive in finding new keyword opportunities, using various tools and methods to stay ahead of the game.
Monitor and refine bidding strategies, ensuring we’re hitting targets for profit, ROAS, and ROI.
Work collaboratively with the Paid Search Team and external agencies to smash digital KPIs, swiftly addressing and resolving any performance challenges.
Take ownership of your work, ensuring every action is of the highest quality, error-free, and fully aligned with our standards.
Stay on top of reporting, highlighting any performance changes to the PPC Manager and the wider team to keep everyone in the loop.
Conduct keyword research and testing to uncover insights and drive performance, providing detailed analysis on our Paid Search activity to support other areas of the business.
Engage with media platforms like Google and Microsoft, staying ahead of the curve by exploring new tools and products that can boost our group's performance and build our capabilities.
The role is for you if...
Expert-level PPC knowledge – you’ve got a deep understanding of paid search and know how to leverage it for maximum impact.
Customer-first mindset – you understand the full customer journey and how digital plays a key role in shaping omni-channel shopping behaviours.
Proactive and innovative – always ready to bring fresh ideas to the table and push boundaries.
Confident communicator – comfortable representing the business and PPC function in both internal and external meetings.
Hands-on experience with Google Ads and Microsoft Advertising.
Familiarity with Search Ads 360 and Google Analytics is a big plus.
Excel/Google Sheets – comfortable working with large data sets and turning numbers into actionable insights.
Experience with Google Shopping and optimising product listings is highly desirable.
DFS Benefits
Growth and Training: Learn new skills and develop your career with us.
Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.
Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury’s, ASOS, and IKEA.
Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
Pension and Savings: Join our Group Pension and Sharesave schemes.
Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.
